Millimeter Productions - Strategic Growth, Market Positioning, and Operational Expansion
Millimeter Productions - Strategic Growth, Market Positioning, and Operational Expansion
A two year engagement covering market study, strategic planning, and full operational implementation for a leading production company in Saudi Arabia.
Strategy & Planning
Strategy & Planning
⊹
Production Industry Consultancy
Production Industry Consultancy
⊹
Growth & Expansion
Growth & Expansion
Overview
Millimeter Productions is a full scale production and rental company based in Jeddah, Saudi Arabia. The company creates TV commercials, documentaries, branded content, corporate films, photo shoots, event coverage, TV shows, and feature films. Millimeter engaged ALL IN for a two year partnership. The first year focused on a full market study, internal assessment, and strategic restructuring. The second year focused on implementing new operational systems, improving financial planning, clarifying service lines, and preparing the business for long term stability and expansion in Saudi Arabia’s fast growing media market. This comprehensive engagement strengthened Millimeter’s structure and positioned the company as a competitive production player in the Kingdom.
Deliverables
1. Full market study for the Saudi production sector
2. Competitive benchmarking across production houses
3. Five year financial projection
4. Organizational restructuring plan
5. Governance and internal policies
6. Operational optimization for production workflow
7. Service line definition and pricing
8. Studio and equipment rental market assessment
9. Growth and expansion strategy
10. Implementation and execution support for one year
“ALL IN made one of the most difficult restructuring phases smooth and clear. Their guidance brought order, structure, and direction to our company.”
A.
CEO
A.
CEO
A.
CEO
01
Market Assessment and Industry Positioning in Saudi Arabia
Millimeter operates in a production market that has expanded significantly with Saudi Arabia’s Vision 2030 initiatives. We began by running a full sector analysis covering film production, TV commercial production, studio rentals, and equipment rentals. This included evaluating local and international competitors, pricing ranges, service portfolios, market share, and key differentiators. We also studied growth trends fueled by government incentives, cultural programs, and rising demand for local content. The findings clarified where Millimeter stands today and how the company can position itself to capture future opportunities. This first phase established the strategic direction for the transformation work that followed.
01
Market Assessment and Industry Positioning in Saudi Arabia
Millimeter operates in a production market that has expanded significantly with Saudi Arabia’s Vision 2030 initiatives. We began by running a full sector analysis covering film production, TV commercial production, studio rentals, and equipment rentals. This included evaluating local and international competitors, pricing ranges, service portfolios, market share, and key differentiators. We also studied growth trends fueled by government incentives, cultural programs, and rising demand for local content. The findings clarified where Millimeter stands today and how the company can position itself to capture future opportunities. This first phase established the strategic direction for the transformation work that followed.
02
Strategic Planning, Financial Modeling, and Structural Optimization
After the market study, we conducted a full internal assessment to understand Millimeter’s current strengths, operational gaps, and financial structure. We mapped all service lines, analyzed workflow efficiency, reviewed cost structures, and built a five year financial projection to guide future investment decisions. This included revenue forecasts for production, equipment rental, and studio rental. We also developed a refined organizational structure with clear roles, responsibilities, and governance rules. These steps created the foundation Millimeter needed to operate in a more structured, scalable, and financially predictable manner.
02
Strategic Planning, Financial Modeling, and Structural Optimization
After the market study, we conducted a full internal assessment to understand Millimeter’s current strengths, operational gaps, and financial structure. We mapped all service lines, analyzed workflow efficiency, reviewed cost structures, and built a five year financial projection to guide future investment decisions. This included revenue forecasts for production, equipment rental, and studio rental. We also developed a refined organizational structure with clear roles, responsibilities, and governance rules. These steps created the foundation Millimeter needed to operate in a more structured, scalable, and financially predictable manner.
03
16. Section 3 Implementation, Workflow Transformation, and Growth Enablement
The second year focused entirely on implementation. We worked closely with Millimeter’s leadership to apply the new structure across teams, improve operational processes, and define new service packages. We introduced performance tracking tools, clarified approval flows, and helped strengthen internal communication between production, finance, and operations. We also reshaped the company’s pricing model, positioned their rental services more competitively, and guided Millimeter in preparing for partnerships and larger production opportunities. The result was a more organized, performance driven operation with clear direction and improved market readiness.
03
16. Section 3 Implementation, Workflow Transformation, and Growth Enablement
The second year focused entirely on implementation. We worked closely with Millimeter’s leadership to apply the new structure across teams, improve operational processes, and define new service packages. We introduced performance tracking tools, clarified approval flows, and helped strengthen internal communication between production, finance, and operations. We also reshaped the company’s pricing model, positioned their rental services more competitively, and guided Millimeter in preparing for partnerships and larger production opportunities. The result was a more organized, performance driven operation with clear direction and improved market readiness.
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FAQ
Get quick answers about working with us and our approach to business.
What does ALL IN do?
01
We help companies gain clarity, build structure, and grow with intention. Our work covers strategy, governance, operational improvement, and market entry across the UAE and Saudi Arabia.
Who do you work with?
02
We partner with founders, CEOs, family businesses, and regional companies that want strategic direction, stronger internal systems, or guidance for expansion.
How do your engagements usually start?
03
Every project begins with discovery. We learn how your company works, identify gaps, and define the priorities that shape your strategy and execution plan.
Do you support Saudi and UAE market entry?
04
Yes. We guide companies through feasibility, planning, legal requirements, setup, and execution. We help you enter the market with clarity and a strong foundation.
What makes ALL IN different from other consultancies?
05
We combine strategy, structure, governance, and growth into one system. You get clear direction, aligned teams, and a practical roadmap you can execute.
What does ALL IN do?
01
We help companies gain clarity, build structure, and grow with intention. Our work covers strategy, governance, operational improvement, and market entry across the UAE and Saudi Arabia.
Who do you work with?
02
We partner with founders, CEOs, family businesses, and regional companies that want strategic direction, stronger internal systems, or guidance for expansion.
How do your engagements usually start?
03
Every project begins with discovery. We learn how your company works, identify gaps, and define the priorities that shape your strategy and execution plan.
Do you support Saudi and UAE market entry?
04
Yes. We guide companies through feasibility, planning, legal requirements, setup, and execution. We help you enter the market with clarity and a strong foundation.
What makes ALL IN different from other consultancies?
05
We combine strategy, structure, governance, and growth into one system. You get clear direction, aligned teams, and a practical roadmap you can execute.
What does ALL IN do?
01
We help companies gain clarity, build structure, and grow with intention. Our work covers strategy, governance, operational improvement, and market entry across the UAE and Saudi Arabia.
Who do you work with?
02
We partner with founders, CEOs, family businesses, and regional companies that want strategic direction, stronger internal systems, or guidance for expansion.
How do your engagements usually start?
03
Every project begins with discovery. We learn how your company works, identify gaps, and define the priorities that shape your strategy and execution plan.
Do you support Saudi and UAE market entry?
04
Yes. We guide companies through feasibility, planning, legal requirements, setup, and execution. We help you enter the market with clarity and a strong foundation.
What makes ALL IN different from other consultancies?
05
We combine strategy, structure, governance, and growth into one system. You get clear direction, aligned teams, and a practical roadmap you can execute.
Let's go
all in!
Shams Business Center, Sharjah Media City Free Zone,
Al Messaned, Sharjah, UAE
Make it happen
Let's go
all in!
Shams Business Center, Sharjah Media City Free Zone,
Al Messaned, Sharjah, UAE
Make it happen
Let's go
all in!
Shams Business Center, Sharjah Media City Free Zone,
Al Messaned, Sharjah, UAE
Make it happen