Our team collected rental data through verified sources to ensure accuracy. The comparison included listed prices, negotiated rates, average discounts, additional charges, and seasonal fluctuations. We captured differences across unit types such as studios, one-bedroom, two-bedroom, three-bedroom, and villa formats. We also examined furnished versus unfurnished options and the impact of upgrade packages on final pricing. The study revealed clear pricing corridors that define the market and highlighted where gaps exist between perceived value and actual demand. We identified compounds with high occupancy driven by essential amenities and compounds struggling due to price misalignment or outdated facilities. These insights were crucial for determining where Aakar w Aamar could compete strongly.